best social media management tools for nonprofits

5 Best Social Media Management Tools for Nonprofits

Nonprofits face the unique challenge of spreading their message and engaging with communities without the vast resources available to for-profit corporations. the digital landscape offers an array of social media management tools tailored to help these organizations thrive. By leveraging these platforms, nonprofit social media managers can effectively oversee multiple social profiles, streamline the creation and dissemination of social media content, and foster productivity and engagement across various social networks.

Creating a comprehensive nonprofit marketing plan often involves meticulous scheduling and analysis to track donor interactions and manage donor relationships. Fortunately, some tools allow nonprofits to schedule up to 350 social media posts, manage DMs on multiple accounts, and even provide detailed analytics to refine their strategies. With these capabilities, nonprofit organizations can ensure their social media content aligns with their marketing plan and mission goals.

For nonprofits conscious of budget constraints, the availability of nonprofit discounts on certain platforms is a game-changer. These discounts make it feasible for nonprofits to access premium features, such as the ability to post unlimited tweets and receive comprehensive analytics reports. This level of access is crucial for nonprofits aiming to track donor engagement and make data-driven decisions to optimize their online presence.

As we move forward, the role of social media in nonprofit marketing continues to expand. By choosing the best social media management tools for nonprofits, nonprofits can not only maintain their social networks efficiently but also amplify their mission to reach more supporters and make a greater impact in their communities.

Best Social Media Management Tools for Nonprofits

In the realm of digital marketing, nonprofits must make strategic decisions about which social media management platforms will best support their marketing efforts. Sprout Social stands out as a comprehensive solution, offering a suite of scheduling tools, planning tools, and analytics that enhance a nonprofit’s online presence. It’s designed to cater to the multifaceted needs of dynamic social media efforts.

For those seeking a more specialized approach, platforms like Hootsuite provide robust options for veterans in the field, enabling them to manage a diverse range of social profiles and content across multiple social media networks. Each tool comes with its strengths, whether it’s in-depth analytics, user-friendly interfaces, or advanced scheduling capabilities.

Ultimately, the choice of a social media management tool should align with the nonprofit’s objectives and capacity. Whether the aim is to scale social media efforts, streamline campaigns, or simply maintain a consistent online presence, these top-rated tools offer solutions to elevate any nonprofit’s digital marketing strategy.

1. Sprout Social – The Ideal Collaboration Hub

Score 9.8 OUT OF 10
best social media management tools for nonprofits

Sprout Social stands out as an all-in-one social media management tool that offers a centralized social inbox, collaboration tools, and advanced analytics reports. It is designed to streamline your workflows, allowing multiple users to work together efficiently. With Sprout Social, teams can collaborate on social media data and analyze your social media performance to refine strategies and improve outcomes.

Its reporting capabilities are top-notch, providing presentation-ready reports that can be shared with stakeholders to showcase the impact of social media campaigns. The platform’s incoming messages feature ensures that all team members can respond promptly and maintain strong audience relationships, which is crucial for any nonprofit aiming to build a loyal supporter base.

Sprout Social Pricing Tiers and Costs

Sprout Social offers three pricing tiers to accommodate different needs and budgets. The Standard plan goes for $249 per month and is designed for small businesses looking to start managing their online presence. Each additional user  with  set you back $199/month.  The Professional plan, priced $399 per month,  offers deeper analytics and more sophisticated tools for growing marketing strategies, and the Advanced plan, at $499 per month provides the fullest suite of features, including advanced listening tools and automation. You can also subscribed to Enterprise plan, which is a custom-built plan. While specific costs may vary, each tier is structured to provide increasing value as organizations scale their social media efforts.

  • Sprout Social’s social inbox allows for centralized management of communications.
  • Collaboration tools enable multiple users to work on campaigns together, enhancing team productivity.
  • Analytics reports provide deep insights into social performance.
  • Streamline your workflows with efficient task distribution and management.
  • Presentation-ready reports facilitate easy sharing and presentation of data to stakeholders.
  • Some nonprofits may find Sprout Social’s cost higher than other platforms, even with nonprofit discounts.

2. Hootsuite – A Robust Tool for Veteran Marketers

Score 9.6 OUT OF 10
best social media management tools for nonprofits

Hootsuite is renowned for its capacity to manage numerous social profiles, providing a comprehensive dashboard for publishing social media content across different social networks. Nonprofit marketing professionals often rely on it for its robust features, which align with a detailed marketing plan. It offers the ability to track donor interactions and engagement, a critical aspect of nonprofit operations.

One of Hootsuite’s notable features is the option to schedule up to 350 social media messages in advance, ensuring a consistent and organized approach to content distribution. This level of automation is invaluable for nonprofits that manage numerous social media networks and campaigns simultaneously.

Hootsuite Pricing Tiers and Cost

Hootsuite acknowledges the importance of employee advocacy by including it in its pricing tiers, which are structured to cater to organizations of varying sizes and needs. Hootsuite Professional, priced at $99 per month, is designed for individuals and solopreneurs, providing essential tools for effective online presence management. For collaborative teams with shared goals, Hootsuite offers the Team plan at $249 per month.

This plan promotes productivity and alignment in social media efforts, allowing the assignment of messages to team members. Large organizations can benefit from Hootsuite’s Enterprise Plan, which offers customer service excellence, an extensive asset library, and comprehensive ads management and analytics. It includes features like employee advocacy and productivity reporting, ensuring a cohesive and effective social media strategy.

  • Manage multiple social profiles from a single dashboard, streamlining nonprofit marketing efforts.
  • Publish and schedule a diverse range of social media content seamlessly.
  • Develop and execute a cohesive marketing plan with robust scheduling capabilities.
  • Track donor engagement effectively to understand campaign impact.
  • Schedule up to 3 50 social media messages, ensuring consistent content flow.
  • The interface may be overwhelming for beginners due to its comprehensive set of features.

3. Buffer – User-Friendly Interface for Beginners

Score 9.5 OUT OF 10
best social media management tools for nonprofits

Buffer is known for its simplicity and ease of use, making it ideal for nonprofit organizations that are new to managing social conversations. Its user-friendly interface takes the complexity out of social media management, allowing even those with minimal experience to navigate the platform confidently. The browser extension further simplifies content sharing, making it convenient to add content to the queue directly from the web.

As an ideal tool for nonprofit organizations, Buffer helps streamline the process of engaging with supporters and managing online interactions without the need for extensive training or technical knowledge. This accessibility makes it a popular choice for nonprofits looking to enhance their digital presence without a steep learning curve.

Buffer Pricing Tiers and Cost

Buffer offers three pricing tiers to suit the needs of different nonprofit organizations — Free, Essentials and Team. Each tier provides essential features for managing social media, with higher tiers offering additional capabilities for more advanced strategy implementation. While subscribers can enjoy the Free plan at no cost, the Essential and Team plans goes for $6 and $12 per month respectively, with lots of features and access.

  • User-friendly interface simplifies the management of social conversations.
  • Ideal for nonprofit organizations with its straightforward design and functionality.
  • May lack some advanced features that larger nonprofits require for complex social media strategies.

4. Later – Instagram Marketing Made More Impactful

Score 9.4 OUT OF 10
best social media management tools for nonprofits

Later is a digital marketing tool that focuses on visual content, making it a perfect fit for nonprofits aiming to captivate the Instagram audience, particularly those between the ages of 18 and up. With its visual calendar, organizations can plan and schedule posts, ensuring a consistent and engaging feed. Later’s premium plan also offers a limit of 30 posts per social profile, along with hashtag suggestions that can increase the visibility of campaigns.

Nonprofits looking to take advantage of Instagram’s vast user base will find Later’s features beneficial, especially when combined with the non-profit discount that makes the premium plan more accessible. The platform’s emphasis on visual storytelling aligns perfectly with the needs of nonprofits seeking to share their impact through compelling imagery and narratives.

Later Pricing Tiers and Cost

Later offers a range of pricing tiers. The first plan, the Starter version costing $16.6 per month, is ideal for small nonprofits. The Growth plan, priced at $30, is necessary for more robust digital marketing needs, scaling up based on features and some social profiles managed.YThe Advanced offers the most elaborate access to this tool’s features at $53.33 per month. All plans are billed yearly and come with a 14-day trial.

  • Targeted digital marketing tool for Instagram, reaching users primarily within the ages of 18 and above.
  • Visual calendar aids in planning and scheduling content for maximum impact.
  • A limit of 30 posts per profile on the premium plan helps maintain a consistent online presence.
  • Hashtag suggestions enhance content discoverability and audience reach.
  • The focus on Instagram may limit its use for nonprofits seeking a broader digital marketing approach across multiple platforms.

5. Crowdfire – Your Nonprofit’s Analytics Expert

Score 9.2 OUT OF 10
best social media management tools for nonprofits

Crowdfire distinguishes itself among social media management platforms with its robust content curation and social media strategies. It provides nonprofits with the tools to discover and share content that resonates with their audience, helping to maintain a dynamic and engaging online presence. The platform’s analytics capabilities enable organizations to track the performance of their content and refine their social media strategies for better results.

With Crowdfire, nonprofits can navigate the complexities of social media management, from scheduling content to analyzing results, ensuring that every post contributes to the organization’s overall goals. The platform’s strength lies in its ability to curate relevant content and provide actionable insights, making it a valuable asset for any nonprofit looking to elevate its social media game.

Crowdfire Pricing Tiers and Cost

Crowdfire offers a free tier suitable for new nonprofits. However, subscribers can opt for the plan at $7.48 per month, or go for the premium Plan at $37.48. Agencies can leverage the VIP plan for access to all features, including analytics for $74.98 per month.

  • Streamlines multiple social media strategies, allowing nonprofits to manage various campaigns cohesively.
  • Provides curated content suggestions, aiding in the creation of relevant and engaging social content.
  • Features an analytics suite that helps nonprofits understand and improve their digital impact.
  • Offers competitor analysis to inform and refine a nonprofit’s social media approach.
  • Supports bulk scheduling to save time and maintain a consistent online presence.
  • Can become costly as you scale up and require more advanced features.
  • Limited functionality for direct interaction with social media platforms may restrict in-the-moment engagement.

Factors to consider when choosing a Social Media Management tool

When scouting for social media management tools for nonprofits, consider if the tool consolidates accounts in one dashboard. This centralization is crucial for maintaining an organized approach to managing various channels. Additionally, the ability to monitor conversations is fundamental in engaging with the community and addressing concerns in real time. A tool that simplifies these processes can be a game-changer for a nonprofit’s online presence.

The creation and distribution of engaging social content are vital for any nonprofit. Hence, when choosing a tool, assess its features for creating content that resonates with the audience. It should offer ease of use and flexibility to adapt to the ever-changing landscape of social media. The right tool can transform the way a nonprofit communicates its mission, connects with supporters, and promotes its cause.

Evaluating Potential Tools Against Your Nonprofit’s Goals

Nonprofits must align their tool choice with their overarching goals. If the aim is to boost volunteer involvement, a tool that highlights employee advocacy and makes content shareable can be invaluable. This feature can turn staff and volunteers into ambassadors for the cause. Evaluate whether the tool can effectively accommodate the organization’s specific objectives, such as event promotion or community building.

Furthermore, it’s essential to determine if the tool can scale with the nonprofit’s growth. Anticipating future needs and ensuring that the platform can adapt to more sophisticated campaigns or an expanding supporter base is critical for long-term success. The chosen tool should not only meet current needs but also provide room for growth and development.

Ensuring Tool Effectiveness for Audience Growth and Engagement

For audience growth and engagement, nonprofits should prioritize tools that facilitate the creation of compelling and shareable content. A tool that simplifies the process of content curation and customization can help maintain a steady stream of relevant information that appeals to the target audience and fosters engagement.

Engagement is not just about numbers; it’s about sparking meaningful interactions. Select a tool that provides detailed analytics to understand the audience better and refine strategies for more effective outreach. This insight can help tailor content to the audience’s preferences, encouraging more profound and sustained engagement.

Considering Budget and Resource Constraints for Sustainable Use

Budget constraints are a reality for most nonprofits, making it crucial to select a tool that offers effective social media management without breaking the bank. Some platforms provide discounts for nonprofits, which can significantly reduce costs. It’s important to consider not only the initial investment but also any potential long-term expenses associated with the tool.

Resource constraints also play a role in tool selection. Nonprofits should consider the level of expertise required to operate the tool effectively. A platform that’s too complex for the team to use without extensive training may not be the most sustainable choice. Seek out a balance between advanced features and user-friendliness.


In this section, we address some common queries regarding social media management for nonprofits, including the best platforms to use, how to manage social media effectively, and tips for integrating social media efforts with broader fundraising campaigns and donor management strategies.

1. Which social media platform is best for nonprofits?

The best social media platform for nonprofits often depends on their specific goals and audience. Sprout Social is highly regarded for its comprehensive donor management features and ability to coordinate various social media activities effectively.

2. How do nonprofits manage social media?

Nonprofits manage social media by leveraging tools like Sprout Social to streamline their processes, making managing multiple accounts a breeze. These tools aid in orchestrating fundraising campaigns and maintaining a cohesive online presence.

Conclusion: Empowering Nonprofit Success Through Smart Social Media Management

Effective social media management empowers nonprofits to spread awareness and meet their social media goals. Tools like Sprout Social are changing the game, making managing multiple accounts a breeze and enabling teams to track engagement with ease.

With the right tool, even small nonprofits can execute impactful social media campaigns, collaborate with graphic designers for compelling content, and align their content strategy with their mission. In the end, it’s about finding the tool that turns a nonprofit social media strategy into a conduit for real-world change.

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