How to Add Website to Google Analytics – Step-by-Step Guide

Integrating your website or app with Google Analytics can unlock a treasure trove of data to help you understand your audience better. Whether you’re new to Google Analytics or looking to add a property to Google Analytics for an additional digital asset, this guide will walk you through the process with ease.

We’ll cover everything from the initial setup to verifying your tracking code, ensuring you have actionable insights to inform your digital strategy for websites or apps alike.

As we delve into the steps, remember that adding a new website to Google Analytics is a straightforward process. By following this guide, you will be able to configure your account, understand the data you collect, and leverage the powerful features that Google Analytics offers for comprehensive web analytics.

Read till the end to learn how to add a website to Google Analytics.

Preparing to Add Your Website to Google Analytics

Before adding a new website to Google, it’s crucial to understand the structure of a property in Google Analytics and how it handles multiple websites. Proper preparation ensures a smooth integration and data collection process.

Understanding Google Analytics Hierarchies

Google Analytics organizes data using a hierarchy that starts with the account level, followed by the property level, where each website or app is considered a separate property. Even if your focus is on a single mobile app, understanding this hierarchy is vital to correctly setting up your Google Analytics profile.

Essential Preliminaries Before Adding Your Website

Before you click on the admin section to add your website, ensure all preliminaries are addressed so your site can be successfully added without hitches.

Verify Website Ownership

To verify ownership and set up Google Analytics, you’ll need to navigate to the property column in your Google Analytics 4 property account. Here, you’ll select the appropriate reporting time zone and currency to match your business operations. Click Add New Property, and you’ll be prompted to insert basic data about your digital property, whether it’s website or app data.

Through Google Tag Manager, creating a property becomes a streamlined process where you enable or disable features like enhanced measurement according to your business objectives. After filling in the necessary details, click Create Stream to receive your tracking code, which includes installation instructions you can view by clicking view tag instructions.

Confirm User Access and Permissions

To manage user access to your Google Analytics data, click Add Users in the account permissions section, represented by the gear icon. Here, you can grant permissions to team members or stakeholders, controlling who can view, edit, or administrate the analytics data. It’s a crucial step to ensure data security and proper management of your analytics insights.

how to add website to google analytics

Setting Up Your New Google Analytics Account

Setting up a new Google Analytics account is the first step in harnessing the power of data for your website. This foundational move is your gateway to a wealth of user insights.

Creating a New Google Analytics Account

To set up analytics for a website, one must create a new Google Analytics account. This process involves providing your website’s information and agreeing to the terms of service. It’s a straightforward step that lays the groundwork for detailed analytics gathering.

Initiating a New Google Analytics Property

When initiating a new Google Analytics property, select how you intend to use Google Analytics with clear business objectives in mind. Define your reporting time zone and currency to align with the role to add pertinent data. This initial configuration is essential for accurate and relevant data processing.

Navigate to Google Analytics Admin Section

The admin section of Google Analytics is where you’ll find the tools to manage your account and properties. From here, you can add new properties, configure settings, and access various administrative functions.

Inputting Your Website Details

Inputting your website details into the Google Analytics admin section is crucial for setup. In the property column, you’ll find the option to create a Google Analytics 4 property or link to Google Tag Manager for easier tag management.

After setting up your property, you’ll be prompted to add data streams that correspond to your website or app, allowing Google Analytics to start collecting basic data.

Configuring the Google Analytics Property

After setting up your account, the next step is to configure the Google Analytics property to ensure it aligns with your specific needs and goals.

Determining the Right Property Settings

Selecting the right property settings in Google Analytics is about tailoring the service to your website’s unique requirements. This ensures the data you collect is relevant and actionable.

Entering Essential Property Information

Entering the essential property information involves designating the industry category and business details to customize your Google Analytics experience to your specific sector.

Selecting the Appropriate Industry Category

Choosing the right industry category for your Google Analytics property is crucial for receiving benchmark data that’s relevant to your sector. This data can provide valuable insights into industry trends and how your website stacks up against competitors.

How to Add Website to Google Analytics

Integrating Google Analytics begins with generating and embedding a unique tracking code to collect data on how users interact with your website.

Generating the Google Analytics Tracking Code

After creating a new Google Analytics property, the next step is to generate your tracking code. Click on the admin section, select a property, and navigate to the ‘Tracking Info’ area. There, Google Analytics provides a tracking code that you will embed into your website, enabling the collection of valuable visitor data.

Embedding the Tracking Code into Your Website

The tracking code is crucial for excluding internal traffic from skewing your data. It must be placed on every page you wish to track for accurate analytics.

Manual Installation of the Tracking Code

To manually add Google Analytics to a WordPress website, access your WordPress dashboard, and locate the area to edit your website’s header or footer. Insert the Google Analytics tracking code before the closing tag on every page. This setup process is essential for advanced tracking, including e-commerce tracking, to monitor how users interact with your site.

Using a CMS Plugin for Code Integration

For easier integration, many CMS platforms offer analytics plugins for WordPress that automatically link your site to Google Analytics. These plugins simplify embedding the tracking code and managing data streams, allowing you to focus on analyzing the collected data rather than the technicalities of setup.

Verifying Tracking and Managing Data Streams

After integration, verify that the Google Analytics tracking code is active and data streams are flowing correctly. This step is crucial to begin analyzing app data and utilizing features like enhanced measurement.

Confirming the Installation of the Tracking Code

Post-installation, confirm that your WordPress website is correctly linked to Google Analytics. Visit the ‘Real-Time’ reports section to check if the tracking code is capturing data. If you see active users on your site, the installation process was successful. This verification step is key before you dive into setting up Google Analytics for more advanced tracking.

Adding and Managing Data Streams in Google Analytics

Once you have successfully added your website as a property in Google Analytics, it’s time to manage the data streams. These streams dictate how the platform collects and organizes the data from your website or app, allowing for more granular analysis and insights.

Exploring Additional Google Analytics Features

Google Analytics offers a wealth of features beyond basic traffic monitoring, helping you to better understand visitor behavior and site performance.

Linking Google Analytics with Other Google Services

Linking Google Analytics with other Google services can transform it into an even more powerful tool. By integrating analytics properties with Google Ads, for example, you can refine your advertising strategy based on the analytics reports.

To do this, select the property you want to link and follow the prompts for a seamless connection. Discover how to leverage this integration through tutorials like “Maximizing Your Marketing: Linking Google Analytics with Ad Services“.

Taking Advantage of Real-Time Data Reporting

Real-time data reporting is a standout feature of Google Analytics, providing immediate insights into user actions. Enhanced measurement allows you to track interactions as they happen, offering valuable data to inform quick decisions and adjustments to your digital strategy.


1. Does Google Analytics improve SEO?

Google Analytics itself doesn’t directly improve SEO, but the insights it provides can inform strategies that enhance SEO performance. By understanding how visitors find and interact with your site, you can make data-driven decisions to optimize content and improve search rankings.

2. How much does Google Analytics cost?

Google Analytics offers a free version that provides a comprehensive set of features suitable for small to medium-sized businesses. For larger enterprises requiring advanced capabilities, Google Analytics 360 is available with custom pricing based on specific needs.


Incorporating Google Analytics into your website is a cornerstone for making informed, data-driven decisions that can propel your online presence forward. The process, which culminates in the simple click install of a CMS plugin or adding the code directly to your site’s HTML, opens a trove of analytical possibilities.

By taking the time to add the tracking code correctly, you enable a continuous flow of valuable data, helping to refine marketing strategies, understand user behavior, and ultimately drive traffic and conversions.

Don't forget to share the post:

Related Posts

Explore More

Get a free consultation with us today!

Every day that goes by without taking action is a missed opportunity to attract more customers and grow your business. Don’t wait any longer to take advantage of effective SEO strategies.