How to Find Google Analytics Tracking ID – A Step-by-Step Guide

Finding your tracking ID in Google Analytics is fundamental in leveraging this powerful tool for your website. The tracking ID is a unique code assigned to your property in Google Analytics that allows you to monitor and collect data about your site’s traffic. It’s essential for setting up and implementing conversion tracking, custom reports, or analyzing user interactions on your site.

To locate this important ID, navigate through the property column in your Google Analytics account, which houses your tracking code. This code is crucial for integrating Google Analytics with your website and should be carefully implemented to ensure accurate data collection. Learn how to find Google Analytics tracking id in our short guide.

What Is the Google Analytics Tracking ID?

The Google Analytics Tracking ID is a unique identifier assigned to each property within your Google Analytics account. This ID is part of the tracking code that you install on your website or mobile app, which allows Google Analytics to gather valuable data about your visitors and the effectiveness of your marketing campaigns.

For Google Analytics 4 properties, this identifier is known as the “measurement ID,” but it serves a similar purpose in tracking user interactions.

Understanding the function of the tracking code and the unique identifier is crucial for businesses seeking to gain insights into their digital presence. These tools enable the collection of detailed analytics that can inform decision-making and strategy refinement for websites and mobile apps.

The Transition from Universal Analytics to GA4: What You Need to Know

As Google Analytics evolves, users are transitioning from Universal Analytics to the newer Google Analytics 4 (GA4) platform. In this migration, it’s important to note that the property column in GA4 has been reconfigured, and the process of finding your tracking ID has changed accordingly. Users must now look for the “measurement ID” in GA4, which serves a similar purpose to the tracking ID in Universal Analytics.

Users should be familiar with the new GA4 interface during this transition to successfully find their tracking ID. The shift to GA4 is significant as it brings many new features and a different data collection and analysis approach.

How to Find Google Analytics Tracking ID

1. Log in to your Google Analytics account and select the appropriate property in Google Analytics you wish to track.

2. If you’re using Universal Analytics, click ‘Admin,’ navigate to the property column, and click ‘Tracking Info’ to find your Universal Analytics Tracking ID.

3. For a Google Analytics 4 property, click ‘Admin,’ then under the property column, click ‘Data Streams.’

4. Choose the relevant stream (web or app) and find your Google Tag ID listed there.

5. Click on the Google Tag section if you use Google Tag Manager for additional configuration options.

6. To set up a Google Analytics 4 property if you haven’t already, click ‘Create Property’ and follow the prompts to generate a new ID.

7. Once you have located your ID, copy the ID to your clipboard for integration with your website or app.

Remember that the ID is unique to each property in Google Analytics. The account and property you select will determine the correct tracking ID for your needs.

Integrating Your Google Analytics Tracking ID

Once you have your Tracking ID, the next critical step is to integrate it with your website. This involves adding the tracking code to your site’s HTML or using a plugin that simplifies the process.

Proper integration allows you to analyze traffic data, monitor conversion tracking, and utilize custom reports.

Implementing Google Analytics 4 on Different Platforms

Different platforms require specific methods for implementing your GA4 property. Whether you’re working with WordPress, Shopify, or another CMS, it’s important to follow platform-specific instructions for a successful setup.

• Setting Up GA4 on WordPress

For WordPress users, setting up a GA4 property involves either adding the tracking code directly to your theme files or utilizing a plugin designed for Google Analytics integration. Plugins can provide a more user-friendly interface for managing your analytics settings without editing code.

Ensure that the plugin you choose supports GA4 properties, as this is the latest version of Google Analytics. After installation, you must connect the plugin with your GA4 property by entering the “measurement ID” you’ve obtained from your Google Analytics account.

• Configuring GA4 on Shopify

Shopify store owners can install GA4 manually by adding the tracking code to their store’s theme. Liquid file or using available analytics apps from the Shopify App Store. The manual process requires careful insertion of the code into the proper sections of your theme file to avoid any discrepancies in data collection.

When choosing to install manually, it’s crucial to follow the detailed instructions provided by Google to ensure the tracking code is implemented correctly. This will allow for accurate tracking of user interactions and transactions within your Shopify store.

• Applying GA4 to Other CMS Platforms

For other CMS platforms, the approach to applying GA4 will vary depending on the system’s capabilities and your access level to the site’s code. Generally, you’ll need to locate the area within your CMS where you can add custom HTML or JavaScript and insert the GA4 tracking code.

It’s important to refer to the documentation provided by both Google Analytics and your specific CMS for guidance on where and how to add the tracking code. Correct implementation is key to obtaining reliable and comprehensive analytics data.

Enhancing Analytics with Third-Party Tools

Integrating third-party tools like Semrush with Google Analytics can provide enhanced data analysis and deeper insights into your website’s performance. These tools can help streamline your analytics and improve your understanding of user behavior.

• Connecting Google Analytics to Semrush

Connecting Google Analytics to Semrush can unlock additional layers of analysis for your website’s traffic and marketing campaigns. You can cross-reference data, gain new perspectives, and create more informed strategies by linking these two powerful tools.

To establish this connection, you’ll need to access the integration settings within Semrush and authenticate your Google Analytics account. This allows Semrush to pull data directly from your GA4 property, enriching your Semrush reports with Google’s extensive analytics.


1. What is Google Analytics client ID?

The Google Analytics client ID is a unique identifier assigned to each user interacting with your website or mobile app. This ID is vital for tracking individual user behavior and measuring the effectiveness of marketing campaigns. It is separate from the “measurement ID,” which is used to identify the GA4 property itself.

2. How are users tracked in Google Analytics?

Google Analytics tracks users through cookies and unique identifiers that collect information about their interactions with your website. This data is then processed to provide insights into user behavior, traffic sources, and marketing efforts’ performance.

3. Is Google Analytics tracking ID secret?

While a Google Analytics tracking ID is unique to each property within an account, it is not considered a secret in the traditional sense. When you select your property in Google Analytics, the tracking ID is readily accessible for integration with your website. However, handling it with care is crucial to prevent unauthorized use. Multiple Google Analytics tracking IDs can be used across different websites or sections to gather data, but each should be managed to ensure data integrity and privacy. Be cautious not to expose your tracking ID in public forums or share it with untrusted parties, as it could be misused to interfere with your tracking data or Google Ads campaigns.

4. Can Google Analytics see who visited my site?

Google Analytics provides aggregated data from Google Analytics about interactions on your site, but it does not identify individual visitors. The platform uses the Google Analytics Measurement ID to track user behavior in an anonymized way. This means that while you can see trends, session duration, and user flow, your visitors’ identities remain private. 


Finding and integrating your Google Analytics Tracking ID, or GA4 Measurement ID, is a foundational step in harnessing the power of analytics for your website. As the digital landscape continues to evolve, staying abreast of the latest analytics tools and techniques is crucial for understanding your audience and measuring the success of your online strategies. Whether you’re troubleshooting issues or implementing GA4 on various platforms, the process requires a careful approach to ensure accurate data collection and interpretation.

Mastering the use of your GA4 Measurement ID will empower your data-driven decisions. Consider exploring further educational resources for a deeper dive into analytics. Watching a YouTube tutorial on setting up GA4 for visual learners could significantly demystify the process. As you continue your analytics journey, remember the importance of staying informed and adaptable to the ever-changing digital analytics environment.

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